S2S, or server-to-server delivery, is the mechanism that confirms a WAP conversion happened and reports it reliably. It is part of the same WAP Platform — not a separate product — and this page focuses specifically on how that delivery mechanism works.
What Is S2S Delivery?
S2S, or server-to-server, delivery refers to backend systems communicating conversion data directly, rather than relying solely on the front-end browser session. On MVEXA’s WAP Platform, the flow is simple: a click comes in, and the conversion is confirmed on that click via an S2S postback — there’s no separate multi-step verification stage to complete.
Why Server-to-Server Delivery Matters
Because the conversion is confirmed server-to-server rather than depending on the visitor's browser staying open, reporting stays accurate even if the visitor closes the page immediately after clicking. This makes S2S delivery more resilient than client-side-only tracking.
Reporting & Data Integrity
Because delivery happens server-to-server, campaign reporting reflects what actually occurred on the backend rather than relying only on client-side events — giving your team a more accurate view of true campaign performance from the same dashboard used across the WAP Platform.
Reliability & Uptime
S2S delivery infrastructure is monitored alongside the rest of your stack through Server Health Monitoring, so delivery issues surface early rather than showing up first as gaps in your conversion reports.
One Platform: WAP Front End, S2S Delivery
There’s nothing separate to buy or integrate — S2S delivery is included with every WAP Platform deployment. Request a demo to see the click-to-conversion flow end to end.
Frequently Asked Questions
What does S2S mean in MVAS campaigns?
S2S stands for server-to-server — the delivery method MVEXA’s WAP Platform uses to confirm and report conversions directly between backend systems.
Is the S2S Platform a separate product from the WAP Platform?
No. S2S delivery is part of the same WAP Platform — it describes the delivery mechanism behind WAP conversions, not a separate system to purchase or integrate.
Does S2S delivery require a PIN verification step?
No. WAP/S2S conversions are confirmed directly on the click via server-to-server postback. PIN send-verify flows are specific to the InApp Platform.
Is S2S delivery monitored for uptime?
Yes, S2S delivery infrastructure is covered under MVEXA’s Server Health Monitoring for real-time visibility into uptime and performance.